Hands On Nashville, Show of Hands PSA

Objective

Manage and execute the creation of a TV campaign for the non-profit group Hands On Nashville that engages and inspires Nashvillians to invest both as volunteers and donors. 

Strategy

Create two (2) Public Service Announcements that communicate Hands On Nashville’s array of programs by showcasing real volunteers and how they connect with one another to make a difference in their community. 

Result

The two PSA’s aired locally on News Channel 5 and Lightening 100 and helped to fuel the fires for volunteerism in Nashville. Today, the Hands On organization is one of the largest volunteer resource centers in the world and the Nashville division facilitates projects for more than 700 Middle Tennessee non-profits, schools, government agencies, faith-based organizations, civic groups and businesses.

 

Lisa Davis Percell 

Hands On Nashville – Director External Affairs

 "Dependable and achiever (she get's it done); creative (she creates cool products that targeted populations want to use); professional; customer-service focused. 

A great communicator and any employer can count on you to deliver as promised."