Farmers Insurance Presents Rascal Flatts

Objective

Increase brand awareness, consideration and acquisition through the creation of linkage between Farmers Insurance and Rascal Flatts by creating an engaging experience for fans that further extends brand knowledge, nurtures existing customer relationships and increases overall policies sold.

Strategy

Engage patrons in year 2013 by bringing entertainment to the parking lot where patrons tailgate before each show. The @FarmersFans Zone included corn hole and ladder golf challenges, a tricked out Polaris ATV vehicle with digital photo booth, archery target and putting green. Other elements included a line dancing stage hosted by Dance Ya’ll and oversized prize wheel. Robust radio, digital and social marketing promotions were implemented in order to further highlight Farmers Insurance’s link with Rascal Flatts both online and through social media.

Result

After two years as the tour sponsor for Rascal Flatts Farmers Insurance expectations were exceeded delivering over 1,842,000 on-site Brand Impressions. Farmers social media sites experienced a significant increases in consumer awareness including nearly 400 million social media engagements. 

 

John Chisholm
Farmers Insurance Group - Director of Operations, Sponsorships and Corporate Giving

"Lauren is a highly organized and creative individual.  Positive can do spirit permeates her work and motivates others.  Solid and focused and able to think on the spot to resolve issues quickly, efficiently and effectively.  Treats her clients like they are her employer and willing to go the extra mile at every turn. 
A problem solver that gives her all.  Has an attention to detail but able to think big picture.  A hard worker that will deliver results."

 

Annette Scott
Farmers Insurance Group – Sponsorship Account Lead

Lauren's Most outstanding qualities:

  • Loyalty/honesty, which lead to trustworthiness

  • Passionate, cares deeply about [her] work (very dedicated)

  • Empathetic

  • Creative

  • Ability to relate to and work well with others

  • Have a ton of great experience serving a very diverse set of clients

  • Concern for clients' satisfaction

  • Willingness to do whatever necessary to get the job done

  • Adaptable/flexible