The Country Music Association
CMA Music Festival
CMA required the service of turn-key event sponsor management from 2011 through 2013 for over 50 corporate partners at the CMA Music Festival which attracts over 620,000 country music fans to Nashville during the 4-day festival.
The result, partner activation services were delivered through stringent attention to detail to ensure the smooth and successful execution of on-site activations for CMA partners such as ABC, AT&T, BIC, CAO Cigars, GAC, HGTV, Jack in the Box, The History Channel, GEICO, Mountain Dew, Pepsi, Blue Bell Ice Cream, Martin Guitars, Pedigree and many more. From orchestrating the unveiling of the World's Largest T-Shirt with Gildan for the Guinness Book of World Records, coordinating logistics with HGTV as they built a barn from the ground up in downtown Nashville, strategizing with BIC to turn Walk of Fame Park into a sandy beach, to organizing the placement of over 25 partner footprints on the busy street of Broadway, all production and logistics for every partner went off without a hitch throughout the festival for CMA and their partners.